Tuesday, 16 October 2012

Real facts behind web designing


Real facts behind web designing

I am having 8 and half years of wide experience in Website. I started as web designer, then web quality checker, web seo, web project manager too. What I learn out of my experience is, before you actually start designing the website, you need to ask some silly questions and you should have it answered before you put pen to paper, search for images or even accept the job.

Will share few of with you all here:

  1.       What is the purpose of having the website?
I know this question is really silly, the common answer is in today’s era, having online presence is must so we want to have our website. The fact is everybody know that they need a website, but they are fully unaware about why they need, how website will help them, website maintenance should be undertaken. And the output of all this is, they end up having a website but with unwanted things highlighted, with wrong content and with no website marketing. Ultimately, they end up having something that really does not suits their needs.

  2.       Is the content for your website is ready?
I have came across many clients who is not only unwilling to answer this question but also not willing to provide the content. We are told to copy the content from other site or we are told to make the content on our own.

I have seen that 10 pages website is done in 3 days and I have also experience the same 10 pages website taking 3 months and the reason is CONTENT not provided by client.

Content is required on the website is all about, who are you? How are you different from others? Why customer should choose you over your competitor?  What are your achievements? Who are your clients?

It’s not that designer cannot answer this question, but the fact is designer should never attempt to answer this questions because only business owner knows there business well. Copy writer can be hired to write a fresh content.
  
  3.       What links your site will have or what functionality the site will contain?
This question is very important for any designing company. The answer to this question will decide whether the development of website will require the team of only designer or the developer too will be required. The answer to this question should be very much specific in terms of length and breadth.

  4.       Where do you need your website visitors to go?
This is the breath taking question. Because this will decide, what user interaction will happen, how will be the design of website, how many clicks will be there?

  5.       Do you want website maintenance package?
Yes, having website is not sufficient. Maintenance is equally important. Website that changes the content often attracts the search engines. However, most of the static website owner feels that website maintenance is an additional unwanted expense. Because web maintenance costs more than website designing.

But the fact is; only if the website is maintained and is up to mark then we are not only going to attract search engines but also to attract returning visitors.

Decide, what is important, having website without visitors or having good maintained website with good traffic so that you get more enquiries and in turn get more business.

  6.       What type of design you are looking for?
And the answer we get is design should be very unique and attractive. But it should be understood by all that the definition of attractive differs from person to person. What is attractive to me may not be attractive for you. If some insights are given to the designer, then for designer it becomes easy to come up with good design as per client’s requirement and in turn saves the time of both client and designers.

If you are not sure how to define in words about your imagination for website design, then provide some three four sample url in which you have seen some point which you have imagined in your website and explain that to designer.




The intention behind this article is to let everyone know how actual web designing is done and what seems to be small is very important for a web designer or web designing company.


35 comments:

  1. These facts are all correct. For me, its all about the all around design as well as the content of a site. Kind of like Icreate Solutions.

    ReplyDelete
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